S N O's history in Whistler started when BC boy and novice skier Drew Bonnell first checked out Whistler, aka Alta Lake Logging Camp.
In the mid 80's the confirmed adventurer, artist, designer, and ok-skier moved to Whistler and established a community engaged silkscreen-art studio in the new Village.
For the next 20 years, Drew and team created local original art and purpose-built, custom activewear while enjoying the epic skiing and riding Whistler offered.
Following are a few of the hundreds of local original art pieces hand silkscreened by Shirtprint Studios for the millions of actionsport minded visitors to Whistler.
Keeping warm and dry in the Simple Natural Outdoors when skiing or riding was then a technical fashion challenge and focus for the crew in Whistler. Innovative windbreaker and boiled wool sweaters, v1.0 mountain bike jerseys, and other early technical sportswear was designed to enjoy Whistler action sports. Over time the trademark SNOmotion emerged to brand the local gear and fashions created.
SNOmotion harnessed input from local champions to ensure ultimate performance needs were met. The goal was to simply share local expertise so anyone could enjoy a day in the mountains in style and comfort.
Authentic Whistlergear was born.
Some local performancewear and accessories designed by SNOmotion: